We sat down with AFMC Medical Director Dr. Vuk Jovanovic to answer the most common questions people have about infertility. Whether you’re experiencing infertility or you would like to know some information to support a loved one, this blog provides the basics of what infertility is all about.



When creating the new American Fertility Medical Center’s website, we wanted to channel the correct verbiage throughout the website, and this included the choice to use “male” and “female” instead of “man” and “woman”.

According to the AMA Journal of Ethics, it is important to establish that the terms “sex” and “gender” cannot be used interchangeably.

  • The term “sex” is the classification made by a doctor at birth based on a combination of bodily characteristics, which may include chromosomes, hormones, and reproductive organs.
  • The term “gender” is complex in nature as it encompasses the societal and cultural norm of behavior and characteristics, as well as the psychological self-perception of feeling and identifying as a “man”, “woman”, “gender-nonconforming”, and other identifications. Gender may be expressed through clothing, haircut, and other methods.

“Being a man or woman holds broader meaning, with cultural concepts of masculinity and femininity coming into play” – AMA Journal of Ethics

At the American Fertility Medical Center, we aspire to create an environment that is filled with positivity, support, encouragement, and comfort. As AFMC is a A.R.T medical center and genetics laboratory, our focus is on an individual’s “sex” and not “gender”. When you enter our offices, if you have a specific pronoun you would like to be called, without any hesitation please let us know. This is your journey and as your team member, we want to make it personalized to who you are.

The American Fertility Medical Center (AFMC) is an assisted reproductive technology (A.R.T) medical center, genetics laboratory, and research institution equipped with an internationally experienced medical and management team. Beyond that, we are a team that come to work every day to help solve one of the common, unspoken issues individuals and couples internationally experience – infertility. At AFMC, we understand one journey to fertility is different to another and we also understand infertility is not everyone’s journey. Still we aspire to join into a diversity of journeys to learn, support, advocate, and build for each family.

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